A New Concept - Instead of typical click map in desktop browsers
Using regular mobile for eye tracking instead of expensive devices
Font, Color
Define test plan, persona, user task and scenarios, create and document testing results.
Make more effective design decitions
Real mobile enviroment testing instead of typical web view
Increase your productivity.
Startups don't hire sole user researchers.
Do not have deep knowledge about user research.
Mobile prototype testings are not run in real environment
Companies skip user research.
User testing result analysis were not correct!
User testing result analysis were not correct!